Blog
Insight for Sales & Service Professionals
I write a regular blog to share insight and practical advice to help you as you transform and develop your sales and service operations.
Most Recent Blog Articles
How To Take Customer Service From Cost Centre to Competitive Advantage
Operating customer service as a cost centre risks delivering a poor customer experience that ultimately erodes trust, damages the brand, and stifles revenue growth.
Companies that view customer service as an investment in the future of the business open a goldmine of growth opportunities that build greater brand advocacy and a higher customer lifetime value.
This article demonstrates how to use customer service proactively to gain a competitive advantage
Digital Transformation: How To Drive CX and Revenue
Digital transformation in home appliances has come a long way since the first smart fridge wowed visitors to the Consumer Electronics Show at the turn of the millennium.
Discover how the leading brands in white goods have used digital transformation to drive improvements in consumer experience and grow their revenues.
Why Do Business Change Initiatives Fail?
We've all seen this frightening statistic: A staggering 70% of business change initiatives end in failure. Why is this? And how can we achieve a higher success ratio? To find out I ran a LinkedIn poll. Here are the results: So, it’s clear. Change management...
Business Coaching Blog
How to Get Serious with Your Social Media Strategy
If you run your own business, or have a leadership role in an organisation, it makes sense to have a social media strategy.
Because posting with a purpose and speaking with an authentic voice can help individuals and brands stand out from the crowd.
Here’s how to get serious with your social media strategy.
Good to Great: How to Win with Continuous Improvement
Continuous improvement is the main driver behind the remarkable rise of Exeter Chiefs from humble beginnings to the best rugby team in Europe. Learn why continuous improvement is a winning strategy in sport and in business and take inspiration from Exeter’s success as an elite sports team and a profitable business entity
What to Look for in a Business Consultant
If you’re looking for a business consultant, you may need to look beyond the big corporate names. Why? Because more often than not you’re hiring an individual to work with rather than a group of people. And that individual has to deliver results working together with...
Business Development Blog
How To Expand Your Business Despite the Ongoing Pandemic
Despite the ongoing pandemic, you can expand your business by following the 4 steps set out in this article.
Direct to Consumer (D2C) How To Build a Strong Business
If you are manufacturer of consumer durables with recognised brands, you should build a direct to consumer (D2C) business.
Following the 5-step approach set out in this article will ensure that you build a strong business based on solid and sustainable foundations.
DTC – How To Overcome 6 Blockers That Stop You Selling
Right now there’s a surge in demand for DTC sales.
Moreover, this strong growth is expected to continue over the next 3 years.
And yet some manufacturers find themselves blocked.
This article explores 6 common DTC blockers and explains how to overcome them.
Change Management Blog
Digital Transformation: How To Drive CX and Revenue
Digital transformation in home appliances has come a long way since the first smart fridge wowed visitors to the Consumer Electronics Show at the turn of the millennium.
Discover how the leading brands in white goods have used digital transformation to drive improvements in consumer experience and grow their revenues.
Why Do Business Change Initiatives Fail?
We've all seen this frightening statistic: A staggering 70% of business change initiatives end in failure. Why is this? And how can we achieve a higher success ratio? To find out I ran a LinkedIn poll. Here are the results: So, it’s clear. Change management...
The Number One Reason Why Business Change Fails and How To Fix This
What’s the number one reason why business change fails?
Given the plethora of articles on change management processes, you would be forgiven for thinking that failures occur due to issues with tools, techniques and systems.
But the harsh truth is that business change fails most often because of people and not process.
Read this article to understand the people issues that put your change management programme at risk and learn how to fix them