Blog, News & Updates

Storytelling and Change Management: How To Win Hearts and Minds

For change management to succeed you need to win hearts as well as minds.

Your data-rational, information-dense presentations won’t connect with people on a human-level.

The only way to do this is through the emotion that powerful storytelling unleashes.

This emotional response can help your change management programme to succeed.

The Number One Reason Why Business Change Fails and How To Fix This

A staggering 70% of business change programmes end in failure. Dig deeper and you'll find that the number one reason why business change fails is people and not process. This short article will help you to understand the people issues that derail change management....

How To Expand Your Business Despite the Ongoing Pandemic

It’s been over a year since the World Health Organisation first declared COVID19 a global pandemic. Its effects will cast a long shadow over global business for months, if not years, to come. So, how do you expand your business despite the ongoing pandemic? It’s a...

Direct to Consumer (D2C) How To Build a Strong Business

If you are a manufacturer of consumer durables, building a strong direct-to-consumer (D2C) business should lie at the heart of your business development strategy. Today’s consumer expects a direct relationship with your business. In fact, the more recognised your...