Blog, News & Updates

Storytelling and Change Management: How To Win Hearts and Minds

For change management to succeed you need to win hearts as well as minds.

Your data-rational, information-dense presentations won’t connect with people on a human-level.

The only way to do this is through the emotion that powerful storytelling unleashes.

This emotional response can help your change management programme to succeed.

Business Stories: Why They’re Important and How To Write

If you're in business, you're also in the business of writing. What’s more, the style of writing you have to get right is the one that most of us struggle with, namely writing business stories. You’re probably at the point of baling out of this article. After all,...

DTC – How To Overcome 6 Blockers That Stop You Selling

Direct to consumer (DTC) sales - What’s stopping you? It’s a fair question, isn’t it? After all, we’re witnessing a surge in demand for DTC. Right now, eCommerce and rapidly changing consumer behaviour are combining to power growth in direct to consumer sales. So, if...

Why Now Is the Right Time for Direct to Consumer

If ever there was a right time to enter the direct-to-consumer (D2C) arena, now is that time. Even before the lockdown forced shops to close, online sales were already growing rapidly. At the same time, bricks and mortar retailers were struggling to adapt. This is...