risk

Survival of the Most Agile at a Time of Maximum Risk

The COVID-19 crisis has laid bare that being in business is fraught with risk. Companies that survive are not necessarily the biggest, but they are the most agile. But what does business agility really mean? And how do you become more agile? Defining Agile To some,...

Risk Versus Reward. What is the Right Decision?

Risk versus reward. Sport like business is a high risk winner takes all game. It's not easy to judge whether the risk will pay off. "You win the game and you're a hero, you make the wrong call and you're a zero" This was the post-match judgement of Wales Rugby Union...