business development role

Business Development Vs Sales Why Clarity Matters

Business development vs sales is a hot topic right now as the world sinks into recession.   How you generate revenue is vital. Are you in business development or are you in sales? Chances are that however you answer this, someone is going to tell you that you’re...

What Business Development Is and What It Is Not

What is business development? It's a simple enough question. But it turns out one that's quite difficult to answer: Some people might say that business development is just a fancy phrase for sales. Others might say that business development is a function of marketing...