Repeat Business

What Price Customer Loyalty?

What Price Customer Loyalty?

In 1964 The Beatles sang “Money can’t buy me love”. 50 years on it is clear that money can’t buy loyalty either. Businesses around the globe have spent large sums of money on loyalty programmes but very often they just don’t seem to work very well at all. Why is this?...

5 Ways to Reward Loyalty and Drive Life Time Customer Value

5 Ways to Reward Loyalty and Drive Life Time Customer Value

Today more than ever customer loyalty is a precious and priceless asset. So how should you reward your most loyal customers, encouraging them to buy more and stay with you longer? Here are five tried and trusted techniques: 1. Deliver exceptional quality and service...