product support

10 Steps to Building a Product Support Business

10 Steps to Building a Product Support Business

Some consumers love product support packages as a way of buying into a closer, ongoing relationship their favourite brands. This is an interesting insight. Especially, when you consider that deeper customer engagement and increased customer loyalty represent the “holy...

Are You Missing a Valuable Way to Gain More Customer Loyalty?

Are You Missing a Valuable Way to Gain More Customer Loyalty?

Companies of all shapes and sizes are working hard to promote customer loyalty. There seems no limit to the ingenuity of pre-purchase schemes such as trade-ins on old products, discounted subscription fees or free add-ons. Important as these incentives may be to some...