minimum viable product

MVP. Are You Sure You’re Getting This Right?

An MVP (or minimum viable product) is a great tool to get your fantastic new product, service, or business model into the market as quickly as possible before your competitor beats you to the punch. Once in the market, you can develop your MVP further based on real...

How to Make Lean Business Development Work

Lean business development is not just for start-ups. It’s also a must for businesses facing rapid change. And in these uncertain times, that means even if you have an established business you need to learn how to make lean business development work for you. What is...