You will be hard pressed these days to find the words “extended warranties” writ large in store or online or uttered by your friendly sales assistant. But wait, there is more to this than meets the eye. If you are making any major purchase, whether it be a car, a...
Companies of all shapes and sizes are working hard to promote customer loyalty. There seems no limit to the ingenuity of pre-purchase schemes such as trade-ins on old products, discounted subscription fees or free add-ons. Important as these incentives may be to some...
Consumers increasingly are looking to manufacturers to support their products long after the original guarantee has expired. Which is why manufacturers should no longer shy away from promoting product support packages for fear of detracting from the quality image that...
