Once seen as unimportant or unattainable, opening or developing D2C channels has become an absolute priority for many consumer businesses. Despite this, D2C myths continue to abound. Don’t let them derail your D2C strategy. Here are the five biggest D2C myths. It’s...
Direct to consumer (DTC) sales - What’s stopping you? It’s a fair question, isn’t it? After all, we’re witnessing a surge in demand for DTC. Right now, eCommerce and rapidly changing consumer behaviour are combining to power growth in direct to consumer sales. So, if...
If ever there was a right time to enter the direct-to-consumer (D2C) arena, now is that time. Even before the lockdown forced shops to close, online sales were already growing rapidly. At the same time, bricks and mortar retailers were struggling to adapt. This is...
