If you are a manufacturer of consumer durables, building a strong direct-to-consumer (D2C) business should lie at the heart of your business development strategy. Today’s consumer expects a direct relationship with your business. In fact, the more recognised your...
direct to consumer business
Why Now Is the Right Time for Direct to Consumer
If ever there was a right time to enter the direct-to-consumer (D2C) arena, now is that time. Even before the lockdown forced shops to close, online sales were already growing rapidly. At the same time, bricks and mortar retailers were struggling to adapt. This is...
