direct to consumer business

Shattering the Five Biggest D2C Myths

Shattering the Five Biggest D2C Myths

Once seen as unimportant or unattainable, opening or developing D2C channels has become an absolute priority for many consumer businesses. Despite this, D2C myths continue to abound. Don’t let them derail your D2C strategy. Here are the five biggest D2C myths. It’s...

Direct to Consumer (D2C) How To Build a Strong Business

Direct to Consumer (D2C) How To Build a Strong Business

If you are a manufacturer of consumer durables, building a strong direct-to-consumer (D2C) business should lie at the heart of your business development strategy. Today’s consumer expects a direct relationship with your business. In fact, the more recognised your...

Why Now Is the Right Time for Direct to Consumer

Why Now Is the Right Time for Direct to Consumer

If ever there was a right time to enter the direct-to-consumer (D2C) arena, now is that time. Even before the lockdown forced shops to close, online sales were already growing rapidly. At the same time, bricks and mortar retailers were struggling to adapt. This is...