customer service

How to Make Service Pay

How do you make service pay? Integrate it within your sales and marketing programs! Not so long ago it used to be that service was strictly “back office”. On the other hand, branding and marketing communications were very much “front of house". This was before the...

Listen to Your Customers or Risk Losing Them Forever

Do you listen to your customers? Does their voice carry into the upper echelons of your business? Do you take action to make a positive difference? The answers to all of the above should be a resounding “yes”. "Your most unhappy customers are your greatest source of...