buyer behaviour

People Hate to be Sold, but They Love to Buy

You need to sell more. As a sales professional, your livelihood depends on it. Your company craves growth. It needs more customers to survive and thrive. The heat is on. You feel under pressure to deliver but somehow – even though you are trying very hard – you are...

9 Reasons Why Sales Success is All in the Mind

Sales success is all in the mind. Have you ever considered? What motivates us to buy things that we don’t need? Why we chose to become loyal to some brands and not others? How successful companies make money out of giving away their products and services? The answers...