If you are a manufacturer of consumer durables, building a strong direct-to-consumer (D2C) business should lie at the heart of your business development strategy. Today’s consumer expects a direct relationship with your business. In fact, the more recognised your...
You will be hard pressed these days to find the words “extended warranties” writ large in store or online or uttered by your friendly sales assistant. But wait, there is more to this than meets the eye. If you are making any major purchase, whether it be a car, a...
Consumers increasingly are looking to manufacturers to support their products long after the original guarantee has expired. Which is why manufacturers should no longer shy away from promoting product support packages for fear of detracting from the quality image that...
