Companies of all shapes and sizes are working hard to promote customer loyalty. There seems no limit to the ingenuity of pre-purchase schemes such as trade-ins on old products, discounted subscription fees or free add-ons. Important as these incentives may be to some...
Consumers increasingly are looking to manufacturers to support their products long after the original guarantee has expired. Which is why manufacturers should no longer shy away from promoting product support packages for fear of detracting from the quality image that...
In many companies you would be forgiven for thinking that aftersales are often little more than an afterthought. This is all the more surprising given that the prolonged recession has forced so many companies to re-examine their business models. Organisations really...
