Frequently Asked Questions


Where are you located?

I’m based just outside Cambridge but serve clients throughout the UK and beyond.

Do you work remotely?

Yes. Most of the work I do is carried out remotely.

Where required to work at your premises, travel, and accommodation are recharged.

Please note that I endeavour to work as cost-effectively as possible.

How big is your company?

The clue is in the name. I carry out all consulting personally. My wife, Michelle, is a co-shareholder in the business and is responsible for marketing and business administration.

I keep the company small by design. I don’t subcontract any work to junior or inexperienced staff. What you see really is what you get.

An expert consultant who genuinely cares about you and the success of your company. And most importantly, one who will help you and your team to make a lasting difference to your business results.

Chris Dunn Consulting Services Limited is registered at Companies House.

What kind of projects do you usually work on?

I help companies to evolve products, services, and customer journeys to create brand value, customer loyalty, and competitive advantage.

Many of my clients are B2B businesses looking for guidance and support as they develop direct-to-consumer sales and service channels.

Over the last 7 years, I’ve successfully completed more than 30 projects. These include:

  • Benchmarking and auditing
  • Business coaching and mentoring
  • Qualitative and quantitative research
  • Building business cases for structural investments
  • Customer journey mapping and business process improvements
  • Development and launch of new product and services portfolios
  • Ownership life cycle mapping and monetisation of customer contacts
  • Restructuring of teams, reporting, training, and incentives to drive compliant and consistent sales
Which industries do you specialise in?

I specialise in helping companies in consumer electronics, home appliances, and heating and ventilation aftermarkets to improve customer experience and profitability.

With an extensive track record in sales, service, and marketing, I can also provide more general business change and business development support to companies in other industries.

For examples of the work that I do, please see my case studies

How long do projects normally take?

The duration of a project varies according to a number of factors, including:

  • Business urgency
  • Size of your organisation or team
  • Project scope – particularly complexity and co-dependencies
  • Prioritisation and availability of resources within your company

As a guide, the length of my consulting engagements has varied from a few weeks for straightforward business development initiatives to several months for company-wide business transformation projects.

How much do you charge?

Each project is unique and therefore requires an individual quotation tailored to your exact needs.

To uncover your needs, I’ll discuss with you your project aims, timetable, budget, scope, and other issues.

Following these discussions, I’ll submit a written proposal that includes the scope of work, resources required to complete the work, defined stages of the project, estimated timelines to deliver each phase of the project and the associated pricing.

Book your free and confidential discussion here.

I have a limited budget. Can you help me?


I help smaller companies with less money available for consultancy as well as larger organisations with bigger budgets.

Everything I do is tailored to your individual situation.

You may have a limited budget, but your project may be feasible within that budget.

Let me know your budget and your business needs and I’ll let you know how I can help you.

Do you offer free services?

I make my living through paid consultancy.

However, I do provide some free support.

As an example, I work on a pro-bono basis as a mentor to MBA candidates on the Cambridge Venture Program (CVP). Cambridge Judge Business School  is a global leader in executive education. It’s always a pleasure to support Cambridge University and the local businesses that take part in the CVP.

I also make available through this website provides a number of free resources including how-to guides, checklists, and ongoing advice through my blog.

To ensure you receive this free support and guidance please sign-up to my mailing list and follow me on LinkedIn, Facebook, and Twitter.

Finally, please note that all initial consultations are absolutely free and with no obligation.

Book your free consultation online.

Do you have references?


Testimonials for my consultancy work are available on this website.

You can also check out LinkedIn recommendations and endorsements.

Are you insured?


Chris Dunn Consulting is fully insured with a Public Liability Limit of Indemnity of £5,000,000 and a Professional Liability Limit of Indemnity Limit of £2,000,000. 

Will you work exclusively for us?


Chris Dunn Consulting is an independent limited company that works with clients on a non-exclusive basis.

I work to a Code of Practice designed to avoid potential conflicts of interest.

Will you sign a non-disclosure agreement?


Businesses place a high degree of trust in Chris Dunn Consulting, often granting access to proprietary information and sharing highly confidential business plans.

I operate to the highest professional and ethical standards and am happy to sign a mutual non-disclosure agreement at any stage of the consultancy process.

Additionally, please be aware that I work to my own Code of Practice.

Can we retain your services after project completion?


You can either retain me on a pay-for-access or pay-for-work basis.

With pay for access, I’ll be on hand to answer questions, provide further advice or act as an independent sounding board.

With pay for work, I’ll reserve time for any additional work that you may need after project delivery.

How do I know if you’re a good fit for my business?

The best way to evaluate this is to book a free consultation.

We’ll discuss your specific business challenge and you’ll be able to judge whether I’m the right partner to help you and your team get the results you need.